A technology that lets anyone create a Virtual Reality (VR) space in real time with just a smartphone and a 360-degree camera is becoming reality. Naver has unveiled "spatial intelligence" technology that enables everything from filming to VR conversion without complex equipment, speeding up the commercialization of everyday VR.
According to Naver on the 9th, Naver Labs conducted an experiment implementing the scene of the integrated conference "Dan25," held at Seoul COEX starting on the 6th, as a VR tour within Naver Map. After capturing the entire venue with a 360-degree camera to secure spatial data, it completed a 3D VR tour on Naver Map "Place" in just six hours through AI-based analysis and cloud processing.
The experiment was carried out with only a smartphone and a portable camera, without separate mapping equipment, making it meaningful in that anyone can easily produce VR content. Naver Labs has improved the efficiency of its "3D VR solution," which processes everything at once from camera shooting to 3D mapping, AI spatial analysis, and cloud processing.
If VR technology is applied in daily life in earnest, it is expected to be used in a variety of fields such as real estate, commercial facilities, and exhibition and construction sites. In fact, the VR property tours on Naver Real Estate have surpassed 70,000, and users reportedly stay 40% longer than on general listings, with higher transaction conversion rates as well.
The same technology is also applied to "Store View 3D" on Naver Place, allowing users to experience commercial spaces such as cafes, restaurants, and pop-up stores in 3D before visiting. Some stores, including "House of Sulwhasoo" in Bukchon, have already adopted the feature.
Naver Labs is also developing the "Arc Eye" scan app, which can update offline spaces with just a smartphone. When a user scans a space with a smartphone camera, it is automatically reflected in the existing Digital Twin map.