Zoom Communications, which operates the videoconferencing service "Zoom," will expand support for its partners. On the 6th, Zoom announced a major update to its existing partner program, the "Zoom Up Partner Program."
With this update, Zoom will apply an assessment framework differentiated by partner type to provide performance measurement and rewards that match each business model. It will also introduce a flexible, points-based system and apply a fixed annual evaluation cycle so partners can clearly establish annual plans and secure predictability.
It will integrate the "Zoom Services Certification Program" into its existing sales competencies to strengthen partner segmentation, and in Feb. next year it will introduce a "Partner Program Dashboard" so partners can easily check their goals and progress.
Nick Tidd, Zoom global channel GTM head, said, "If the existing partner program played a major role in the initial growth phase, this update was made to strengthen the diversity of the global partner ecosystem and accelerate the pace of growth."
He added, "We recognized the need for a more flexible, transparent, and performance-driven model so that partners can grow with Zoom and customers can more easily find partners with the right expertise when needed."