A survey found that 8 out of 10 creators worldwide, including designers, artists, and influencers, use generative artificial intelligence (AI) in their creative work.
Adobe, the global software (SW) corporations known for Photoshop, released on the 4th the Creators' Toolkit Report and said that in a survey of 16,000 creators, 81% of respondents said, "By using AI, we are now able to produce content that previously could not be made."
The survey covered creators around the world, including Korea, the United States, the United Kingdom, France, Germany, Japan, India, and Australia, and examined how they use creative Generative AI and mobile tools in the content production process. According to Adobe, creative Generative AI refers to models specifically designed to support the conception, generation, and editing of content such as images, video, audio, and design.
The results showed that 76% of respondents said using Generative AI has accelerated the growth of their business or social media (SNS) followers, and 85% said Generative AI has had a positive impact on the creator economy overall.
It was found that 86% of creators are actively using creative Generative AI. The main uses of creative Generative AI were editing, upscaling, and quality improvement (55%); generating new assets such as images and video (52%); and ideation and brainstorming (48%).
They did not rely on just one tool. Sixty percent of respondents said they have used more than one creative Generative AI tool in parallel in the past three months.
Mobile tools and platforms are also becoming more important in content production. It was found that 72% of creators produce content on mobile. As mobile tools advance, 75% of creators expected to produce more content on mobile next year. An Adobe official said, "Creators now use mobile tools from start to finish in content production, beyond just shooting or editing."
Among Korean creators, 81% of respondents said they are concerned that their content could be used without permission to train AI. That figure is well above the global average of 69%.
Creators said they actively search for and try new creative Generative AI tools through personal research (58%), social media trends (57%), and recommendations from other creators (41%).
The main barriers to adopting AI were cited as high expense (38%), unreliable output quality (34%), and uncertainty about how AI models are trained (28%).
Seventy percent of creators worldwide were optimistic or had high expectations about the potential of agentic AI. Among Korean creators, that share was 82%, higher than the global average.
Eighty-five percent of all respondents said they are considering using AI that learns their creative style. The most preferred use cases were automating repetitive tasks (51%), brainstorming content ideas (50%), and providing insights into content performance (44%).
Mike Polner, executive vice president in charge of creator product marketing at Adobe, said, "Today's creators are not using creative Generative AI passively but are intentionally selecting trustworthy tools," adding, "According to this global report, 76% of creators said Generative AI has a positive impact on the creator economy and helps them reach new audiences, expand their businesses, and broaden creative expression."
He added, "We are developing AI tools designed to keep creative decision-making fully in creators' hands, based on flexibility, control, and trust."