LG Electronics and Gyeonggi Province sign a business agreement for a campaign to promote tumbler use with university students and install LG My Cup tumbler washers at 21 universities in Gyeonggi Province. A Kyung Hee University International Campus student uses My Cup./Courtesy of LG Electronics

LG Electronics said on the 4th that on the 3rd it signed a business agreement with Gyeonggi Province at the Gyeonggi Provincial Government and decided to install the tumbler washer "LG myCup (myCup)" at 21 universities in Gyeonggi Province.

Attending the signing ceremony were Cha Seong-su, director general of climate, environment and energy for Gyeonggi Province; Yoon Dae-sik, external relations head (executive vice president) at LG Electronics; and Lee Hyang-eun, HS CX (customer experience) head (senior vice president), among others.

Considering the characteristics of Generation MZ customers who are interested in value consumption such as environmental protection, LG Electronics will install myCup at 21 universities in Gyeonggi Province, enabling about 120,000 enrolled students to use their own cups instead of disposable items.

LG Electronics' dishwasher technology know-how has been applied to myCup. With a 360-degree rotating wash arm and 65℃ high-pressure water, it cleans the inside and outside of tumblers and their lids at the same time. Users can choose from three courses: the "quick course," which washes fast in under 30 seconds; the "standard course (4 minutes)," which cleans and dries more thoroughly; and the "drying course (9 minutes 50 seconds)." MyCup was verified by the global testing and certification organization "TUV Rheinland" to remove 99.999% of three harmful bacteria—Escherichia coli, Listeria, and Salmonella—after running the standard course.

Using the myCup app, users can check nearby locations where myCup is installed and reserve device use. With the myCup subscription service, a professional care manager visits every three months to provide specialized management services such as cleaning and replacement. MyCup is scheduled to be installed in about 2,000 Starbucks stores within the year, and supply is rapidly expanding to corporate headquarters, government offices, and more.

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