YouTube said on the 4th that it will add Kurly, Queenit, and Ohouse as new partners for the "YouTube Shopping Affiliate Program." With this expansion, creators can directly tag products from the three platforms in YouTube content, and viewers can enjoy an "integrated shopping experience" that lets them purchase while watching the video.
The YouTube Shopping Affiliate Program supports creators' monetization by providing product tagging across various formats, including videos, Shorts, and live streaming. With this partnership, product tags from Kurly and Queenit are now available starting today, and Ohouse products can be directly linked within content starting early next week.
As of June 2025, more than 45% of eligible creators in Korea are participating in the program, and as of March of the same year, product tags had been applied to more than 950,000 videos. The number of shopping-related search users in Korea has also steadily increased, with more than 15 million logged-in users conducting shopping-related searches on YouTube as of July 2025.
Since its introduction in Korea in June 2024, the YouTube Shopping Affiliate Program has continued to collaborate with various platforms, including Coupang, Olive Young, Zigzag, and Ably. Through partnerships with the newly added Kurly (retail tech company), Queenit (4050 women's lifestyle platform), and Ohouse (life-event integrated solution), creators can now connect products across a wide range of categories such as food, living, and fashion to their content.
A YouTube Shopping official said, "Since the introduction of the affiliate program last year, watch time for shopping-related content in Korea has increased by more than 300% year over year, and users' shopping experiences are evolving rapidly," adding, "With this partnership, we will strengthen a one-stop shopping environment that offers more product choices and enables purchasing while watching."
A Queenit official said, "Through cooperation with YouTube, we expect the experience of consumers naturally discovering and purchasing products while enjoying video content to spread," adding, "We will continue to work so customers of various age groups can shop more conveniently and enjoyably."