Devsisters said on the 3rd that it launched a winter-season "Sweet Pop" collaboration using its flagship intellectual property (IP) Cookie Run with the character specialty select shop "Butter Shop."
Sweet Pop revamped 39 Butter Shop locations nationwide under the theme of a meeting between Cookie Run and Butter Shop's "Butter Family" characters and unveiled a variety of collaboration products. The collaboration lineup consists of 45 items, including keyrings, pouches, slippers, pajamas, and mugs.
The collaboration runs for about two months from the day to Jan. 2 next year. At major Butter Shop stores that bustle during the year-end season with more than 60% of visitors being foreign tourists, Cookie Run fans—who number over 200 million cumulative users globally—and tourists are expected to show an enthusiastic response.
The collaboration is being held at Butter Shop stores nationwide, including key hubs in Seoul such as Hongdae, COEX, and Myeong-dong, as well as in Daegu, Busan, and Jeju, and collaboration products are also sold on Butter Shop's official online mall.