Global music streaming platform Spotify said on the 3rd that it will host an event for music fans, "Spotify House Seoul," at Anderson C in Seongsu-dong, Seoul, from the 13th to the 15th.
The event will be held in Seoul for the second year in a row. Spotify plans to bring its brand philosophy into an offline space so music fans can experience artists, music and culture.
At this "Spotify House Seoul," live performances will span a range of genres including hip-hop, R&B, pop and indie. Artists representing Korean music will join, including The Kid LAROI, who was nominated for a Grammy, Park Jae-beom and the rookie group he produced, LNGSHOT, Bibi, Zion.T, GroovyRoom, Jang Ki-ha, Car, the garden, Lee Seung-yoon, JUNNY and Han Roro.
On the first day's show, there will also be a surprise stage to mark the start of "Spotify House Seoul."
A Spotify official said, "We will build 'Spotify House Seoul' as a living space for music fans," and noted, "It will offer an immersive experience as if walking into the Spotify app." Visitors can enjoy a variety of experiences, from an interactive zone where they can try Spotify's premium features such as "Blend" and "Jam," to an immersive space for fan-favorite personalized playlists including the "Playlist Mixing" feature and "daylist."
Snacks and beverages inspired by Spotify playlists will be offered throughout the venue. Various experiential spaces reflecting the shared enjoyment of music will also be set up. "The Spotify Closet" will unveil a limited-edition brand collaboration collection that combines music and streetwear.
Gautam Talwar, Spotify's general manager for Asia-Pacific, said, "This 'Spotify House Seoul' was planned based on Spotify's philosophy of delivering the best music experience to music fans," adding, "'Spotify House' is where playlists become spaces and fandom becomes reality, and in Seoul we will complete a global festival through music."
He added, "Spotify creates experiences that connect and move people through music and culture anytime, anywhere—in the car, through speakers and on phones."