Naver Series, the content platform run by Naver Webtoon, said on the 31st it will hold a promotion offering all volumes of the popular shojo manga Dawn of the Arcana, which has sold more than 15 million copies worldwide, for free.
The event will run for two weeks from Nov. 1 to 14. During the event, users can receive a "lending free pass" and read all volumes for free for 24 hours. A box set discount event will also run through Dec. 31.
Dawn of the Arcana is a work by Japanese creator Kusanagi Mizuho that has been serialized since 2009 in the manga magazine Hana to Yume from Hakusensha. It portrays the growth of Princess Yeon-hwa of a kingdom as she endures betrayal and exile, and its detailed artwork and narrative have earned steady popularity at home and abroad. The work has also been adapted into anime and a musical, building a diverse fan base.
Jeong Yeong-seok, Naver Webtoon's Naver Series comic service leader, said, "This all-volumes-free event is the first promotion to be conducted through Naver Series in Korea," adding, "We plan to continue expanding events so readers can access works in various ways."