Supercell said on the 29th that it will fully roll out a new brand campaign for its flagship mobile game Brawl Stars, titled "In Brawl, You Can," starting in November.
The campaign is based on the concept that even things that are impossible or hard to do in real life can be freely done in Brawl Stars, capturing the game's signature playful chaos and sense of freedom. The Korean slogan "In Brawl, You Can," translated from the global slogan to fit local sentiment, emphasizes a worldview where players can break free from real-world constraints and enjoy themselves, with a focus on expanding Brawl Stars' brand identity.
Through this campaign, Supercell said it aims to position Brawl Stars not merely as a shooting game, but as a "world of fun" where users can immerse themselves and laugh without pressure. In a global campaign trailer released on the 21st, humorous setups such as "In Brawl Stars, you can throw a cactus at someone's face" and "you can fight a trash can" showcased humor that shakes the boundary between reality and the game.
Starting in November, Supercell plans to roll out a variety of localized campaigns for Korean users. It will sequentially unveil collaborative content reflecting the sensibilities of brawlers and fans, and present Brawl Stars' themes and stories in a realistic and witty way.
Meanwhile, a behind-the-scenes interview video on the making of the campaign trailer was also released on YouTube. The video features voice actors Min Seung-woo and Shin Na-ri, who took part in the animations K-pop Demon Hunters and Solo Leveling, and translator Hwang Seok-hee of the Deadpool and Spider-Man series. Min Seung-woo handled the campaign narration, Shin Na-ri voiced the character Piper, and Hwang Seok-hee worked on the Korean translation of the "In Brawl Stars, You Can" copy.
Voice actor Min Seung-woo said, "It felt new to be able to participate in a campaign for a game I used to enjoy with friends," and added, "I hope there will be more opportunities for this kind of collaboration." Voice actor Shin Na-ri said, "I felt the production team's affection for the game, and I was happy to be part of promoting a game loved by many."
Translator Hwang Seok-hee noted, "Since the phrase 'In Brawl, You Can' was finalized after much deliberation, I hope it takes root as a friendly sentence that users can naturally use in their daily lives."
More details about the "In Brawl, You Can" campaign will be released sequentially through Brawl Stars' official social media channels.