NAVER said on the 29th it will hold a shopping festival, "Nepta Sale," expanding the scale of items on offer and discount benefits to mark November, the peak season for online shopping.
"Nepta Sale" will run for two weeks from today through Nov. 11 on Naver Plus Store, with about 10,000 stores offering a variety of products at discounted prices.
"Nepta Sale," introduced for the first time this year, is a rebrand of the existing "Naver Shopping Festa (Neshofe)" using the initial consonants "Nepta" of Naver Plus Store. It conveys the idea of offering the most abundant product lineup and discounts of the year, along with stronger coupons.
Ahead of the Black Friday season, Naver prepared to make a record-high 4.9 million products available for purchase during Nepta Sale.
This Nepta Sale features brand stores and Smart Stores across all categories, including digital appliances, fashion, beauty, food, and daily necessities, with distinctive sections run by brands such as "Dyson," "Hoka," "SharkNinja," "Duolac," and "Matin Kim."
First, a "Nepta Original" section will open, gathering limited-quantity and exclusive-configuration items available only on Naver. In the Nepta Original section, original items will be revealed sequentially every day at 11 a.m. and 7 p.m.
On the first day, limited-quantity items from "Pop Mart," which sparked the global craze for the popular character "LABUBU," will be unveiled. Doll keyrings including "LABUBU," "Crybaby," and "Skullpanda" will be available. In addition, through Nov. 11, items from big brands such as "LG Pra.L," "Lincle," and "Burger King" will be revealed one after another.
In the "Lowest Price Challenge" section, which introduces 100 items from popular Smart Stores differently each day, shoppers can find items such as coats from "Zero Street," gift sets from "Hwaryeonhan U," and essence from "Dr. G" at more than 60% off. Also, in the "Nepta Half Price" section, items from major brands such as "Jung Kwan Jang," "OTOKI," and "Chung Jung One" are offered at more than 50% off or in 1+1 bundles.
Also, during the event period, three app-only coupons will be offered daily on a first-come, first-served basis. A 5% coupon offering up to 70,000 won off will be available, along with 7% and 10% discount coupons.