Google Cloud on the 29th released cases of Korea corporations using the next-generation artificial intelligence (AI) video generation model "Veo 3," which creates high-quality videos with text prompts alone. The collaboration included Studio Realive, a subsidiary of SM Entertainment, Tiger JK's hip-hop label Feel Ghood Music, and AI content production service Carat.
Veo 3 is a next-generation AI model that can finely control video length, composition, and style, shortening the process from content planning to post-production and greatly improving video production efficiency. Through this, Google Cloud is supporting Korea's media and entertainment corporations in boosting creative efficiency and global competitiveness.
Studio Realive used Google Cloud's AI filmmaking tool "Flow" to produce the music video for the new song "Rich Man (Yellow Claw Remix)." It implemented visual effects that cross between reality and imagination and included various elements that fans can participate in to increase immersion. Studio Realive collaborated with DeepMind to beta test the previous version, "Veo 2," and this time maximized production efficiency by applying the further upgraded Veo 3.
Lee Seung-woo, head of Studio Realive, said, "We are producing vivid content so that K-pop IP and fans can be more deeply connected," and added, "Through collaboration with Google Cloud, AI will lead a new change in the creative industry."
Feel Ghood Music worked with Google Cloud and GS Neotek to produce Drunken Tiger's "Nodding Song" music video with Veo 3. By implementing the storyboard and scenes with simple text prompts, the production period was shortened from several months to two weeks. Han Sang-beom, a director at Feel Ghood Music, said, "Veo 3 is an innovative tool that visualizes an artist's vision quickly and intuitively," and added, "We will combine AI and human creativity to create a new artistic message."
Carat is automating video production by integrating Gemini, Veo 3, and Imagen based on Google Cloud's Vertex AI. Carat has AI analyze the intent and purpose of a video to generate appropriate prompts, and Veo 3 visualizes them to rapidly produce results. In addition, Google Cloud embeds invisible watermarks in outputs and strengthens copyright protection to ensure transparency for AI-generated content.
Jang Jin-uk, head of Paradat, said, "Thanks to Veo 3, anyone can easily produce high-quality videos," and added, "We will continue to quickly adopt Google Cloud's innovative AI models to improve access to creation."
Ji Ki-sung, head of Google Cloud Korea, said, "Veo 3 lowers the barriers to video production and is a powerful tool that enables creators to realize their imagination," and added, "We will actively support the domestic media industry so it can lead a new AI-based production environment."