Samsung Electronics said on the 26th that it was selected as the "Most Loved Whitegoods Brand" at the Finder Customer Satisfaction Awards 2025, organized by Australia's consumer rating agency Finder.
Finder is one of the most influential consumer rating agencies in Australia, helping consumers choose by evaluating brands and products across categories such as home appliances, telecommunications, and finance based on consumer surveys. It selects winners through a comprehensive evaluation of more than 20 brands by more than 60,000 consumers across Australia, covering ▲ product innovation ▲ performance ▲ reliability ▲ value ▲ ease of use.
Samsung Electronics was selected as the "Most Loved Whitegoods Brand" after earning high marks for a convenient user experience through AI and personalized features, as well as for excellent product performance and energy efficiency. In particular, the fact that a variety of devices connect organically within the SmartThings ecosystem to make everyday life more convenient was viewed positively.
In addition, across categories such as TVs, refrigerators, washing machines, dryers, stick vacuums, and microwave ovens, it won 26 Winner awards, including "Most Loved," "Most Reliable," "Top Value," "Top Performance," and "Most Recommended Brand," and 13 Highly Commended awards.
Earlier, in 2025, Samsung Electronics was recognized for outstanding design competitiveness at the Australian Good Design Award, with three products winning, including the Neo QLED 8K (QN900F) TV and the Bespoke AI Combo washer-dryer.