NAVER opened a "discover stores" section on the Naver Plus Store (NPS) website and app and is launching a campaign to share favorite stores.
Through the campaign, Naver Store analyzes various shopping activity data of logged-in users (January–September 2025) and shows each user's store type.
It introduces 15 store types, such as "revolving-door shopper" and "savvy store explorer," and also presents a list of major favorite stores by type.
In addition, it reveals store lists chosen by users under various themes. Based on personalized recommendations, it also offers a first-purchase discount coupon once a day at random for a store the user may find interesting.
Stores recommended by NAVER employees and well-known influencers are also introduced. Users can explore a variety of brands and stores, such as a nationwide bakery-pilgrimage store list proposed by a NAVER marketer and restaurants, parenting, and interior items recommended by popular influencers.