Samsung Electronics said on the 24th that cumulative donations through the Samsung Global Goals app, introduced in 2019, surpassed $22 million (about 30 billion won) over the past six years.
Global Goals is a participatory platform that Samsung Electronics developed with the United Nations Development Programme (UNDP). It comes preinstalled on Galaxy smartphones, tablets, and watches, and anyone can use it.
Users learn about the Sustainable Development Goals (SDGs) in the app and participate through ad-viewing revenue or direct donations. Since its launch in Aug. 2019, monthly active users exceeded 50 million as of September this year. User interest ranked highest in ending poverty, ending hunger, clean water and sanitation, health and well-being, and quality education, in that order.
Samsung Electronics operates a matching fund that donates an amount equal to ad revenue, and the funds raised are used for UNDP's SDGs projects. Starting with a CES Innovation Award in 2020, the app has been recognized as a case of integrating technology and social value, receiving an honorary award at the Social Impact Awards in 2022 and a bronze in the "Partnership and Responsible Technology" category at the Anthem Awards in 2024.