KRAFTON declared a transition to an "artificial intelligence (AI) first" corporations. To that end, it will build a graphics processing unit (GPU) cluster with an investment of about 100 billion won and, starting next year, invest 30 billion won annually to support employees' use of AI tools and training.
On the 23rd, KRAFTON shared its mid- to long-term vision and roadmap under the theme "Transition to an AI-first corporations: the future of work, the company, and the individual" at KRAFTON LIVE TALK, its in-house communication program.
Chief Executive Kim Chang-han of KRAFTON said, "Starting today, KRAFTON will automate work centered on agentic AI, and employees will focus on creative activities and solving complex problems as we fully implement an AI-centered management system," adding, "Through AI, we will accelerate employees' growth and leap forward as a corporations that expands the organization's challenge areas."
With its "AI-first" strategy, KRAFTON plans to expand the scope of AI utilization across technology, organization, and culture, and apply AI throughout its management and decision-making processes. Using this as a springboard, it aims to raise companywide productivity to respond swiftly to the rapidly changing global market environment and, based on agentic AI, maximize employees' creativity to secure sustainable competitiveness and growth engines.
First, KRAFTON plans to invest about 100 billion won to build a GPU cluster. A KRAFTON official said, "This infrastructure supports multi-step tasks that require sophisticated reasoning and iterative planning, and serves as a foundation that accelerates the implementation of agentic AI." Through this infrastructure, KRAFTON will not only automate AI workflows but also strengthen research and development (R&D) and in-game AI services. By the second half of next year, it plans to complete a foundation for AI platform and data integration and automation to establish a companywide AI operations infrastructure.
It will also allocate an annual budget of about 30 billion won starting next year to actively support employees in directly using various AI tools and applying them to their work. This is more than 10 times the scale of the existing AI service support.
It will also overhaul its human resources (HR) system and organizational operating framework. It will introduce new systems and programs and realign existing policies around AI. The execution strategy has three pillars—"establishing an AI-first culture," "innovation in ways of working and organization," and "providing new opportunities for challenge and growth"—to be fully implemented this year.
Specifically, it aims to promote a practical AI utilization culture by supporting AI learning and work tool use centered on the in-house platform "AI Learning Hub" and by operating "AI Roundtable" and "AI Hackathon." For its research and development organization made up of AI specialists, it decided to introduce a separate personnel operating framework aligned with the direction of strengthening expertise.
It also plans to reinvest the time and resources secured through AI adoption into new title development and innovation projects to build a growth system that leads to an expanded game production pipeline and the creation of new titles.
CEO Kim Chang-han said, "Through the AI-first strategy, KRAFTON will broaden growth opportunities for each individual employee, expand creative attempts centered on the player experience, and lead AI innovation across the game industry," adding, "We will establish operating standards for working in an AI-centered way and present a best practice that the global game industry can refer to."