LG Electronics said on the 22nd that it will begin sequential sales in Korea of LG ThinQ On and LG IoT devices, starting with its online brand shop.
LG ThinQ On, the core device of the LG AI Home, keeps home appliances and IoT devices in a 24-hour consolidation state and creates an optimal environment.
Generative AI is built in, allowing it to understand context through everyday conversations and to learn and predict living patterns.
For example, even if you give a complex command like, "Hi LG, turn off the air conditioner and run the robot vacuum. And turn on the dehumidifier in an hour," it will carry out the instruction.
Even appliances without smart features can be remotely controlled by using ThinQ On and IoT devices.
If you consolidation a smart plug to a hair dryer or a fan, you can cut the power via the ThinQ app even when you are out, and by installing a smart light switch, you can easily turn lights on and off by voice or remotely.
LG Electronics applied its proprietary security system "LG Shield" to safely consolidation AI appliances and IoT devices linked with ThinQ On and to protect data.
LG Shield encrypts sensitive information and stores it in a segregated space to prevent data leaks, while protecting it so that operating code or data cannot be tampered with from outside.
LG ThinQ On supports various consolidation methods such as Wi-Fi and Thread, allowing consolidation to a wide range of domestic and overseas appliances and IoT devices.
By using "ThinQ Play," the integrated hub app store in the LG ThinQ app, you can use about 800 different app services that interoperate with ThinQ On as well as smart IoT devices from various manufacturers.
LG Electronics plans to expand the AI Home into various spaces. Through AI space solutions that combine products and services, such as the modular dwellings "Smart Cottage," the mobility space solution "Spielraum," and the ThinQ "apartment complex consolidation service," the company aims to provide differentiated value.
According to global market research firm InsightAce Analytic, the global AI-based smart home market is projected to grow 21.3% annually from this year to reach $104.1 billion (about 149 trillion won) by 2034.
Ryu Jae-cheol, president and head of the HS Business Headquarters at LG Electronics, said, "LG ThinQ On is the core hub of the AI Home that empathizes and communicates like a friend through everyday conversation," adding, "With Generative AI, it will control appliances and offer services customers need, providing a differentiated AI Home customer experience."