SK Telecom said on the 21st that the monthly active users (MAUs) of its artificial intelligence (AI) service "adot" surpassed 10 million in September. It has grown to nearly double in one year since recording 5.5 million MAUs in October last year.
SK Telecom said that the expansion of adot's AI ecosystem was largely driven by advancing its internal services and broadening customer touchpoints by applying the service to external platforms.
In June this year, SK Telecom launched the "Note" and "Briefing" services in beta. In August, through the "4.0 update," it applied "Agentic Workflow" to adot. This is a cutting-edge AI method in which an AI agent goes beyond carrying out a user's request as is, and, based on usage history and conversational context, reinterprets the request to set goals and plan and execute tasks.
In addition, by equipping adot on platforms that customers use in everyday life, such as "B tv" and "TMAP," even customers unfamiliar with AI services can naturally encounter adot. The company is also strengthening its "AI ecosystem expansion strategy" through partnerships with domestic and international corporations, including a partnership signed in September with the global shared scheduling platform company "TimeTree."