The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) said on the 21st that they signed a memorandum of understanding (MOU) on the 17th at CGV Yongsan in Seoul to broaden the audience base and diversify distribution for the domestic animation industry. Through this agreement, KOCCA and CGV plan to co-host the "K-animation showcase" in November.
The showcase will select outstanding works among KOCCA-supported productions and present them in a theater setting, designed so audiences can fully experience the artistry and direction through a large screen and immersive sound system. Beyond the existing TV- or OTT-centered consumption environment, it offers a new viewing opportunity to directly experience the completeness of Korean animation in theaters.
An audience-participation program will also run on-site. Through various linked events, including talk sessions that allow audiences and creators to communicate after screenings, the plan is to raise public interest in and awareness of K-animation.
Under the agreement, KOCCA will handle film selection, promotion, and program planning, while CGV will support theater operations and marketing to audiences. CGV Cinema Business Division Head Ko Jae-su said, "A theater is a space where you can feel the emotions and stories of content most deeply," adding, "We expect this agreement to help K-animation establish a new theater-centered growth structure."
Lee Hyeon-ju, head of KOCCA's Content IP Promotion Division, said, "We hope this cooperation will allow more audiences to enjoy Korean animation in theaters," and added, "We will continue to raise the recognition and market competitiveness of K-animation through various distribution channels."
The cooperation is expected to provide new distribution opportunities for small and midsize animation studios, invigorate the theater industry, and offer a new cultural experience to audiences accustomed to mobile-centered viewing.