Cybersecurity company Genians said on the 20th that it wrapped up its participation in the Middle East's largest information and communications technology exhibition, "GITEX Dubai 2025," held in Dubai, United Arab Emirates (UAE), from Oct. 13 to 17.
At this exhibition, Genians introduced an integrated security strategy centered on its three core solutions: ▲ NAC (Network Access Control) ▲ EDR (Endpoint Detection and Response) ▲ ZTNA (Zero Trust Network Access). It held meetings with stakeholders across various industries, including government agencies, finance, healthcare, and telecommunications, discussing application plans tailored to local security needs.
In particular, meetings with Middle Eastern public-sector officials showed strong interest in the NAC solution, and the possibility of pursuing a PoC (proof of concept) was discussed, focusing on healthcare use cases. Genians also discussed expanding cooperation with security corporations in the Middle East and Africa, as well as exploring new partners, technical support, and joint marketing plans.
Since first unveiling its EDR solution to the global market at the same event last year, Genians has strengthened its business base by supplying it to public institutions in the Middle East. It has opened an office in Dubai, UAE, and continues local market research, sales, and marketing activities, while also serving as the lead organization for a Middle East national project to carry out joint research and export activities with partners.
Naseil, director of Genians' Global Business Division, said, "We are strengthening our localized security services by expanding partnerships and the scope of cooperation in the Middle East," adding, "We will continue to expand our business base through sustained local engagement."
Meanwhile, following "GITEX Dubai 2025," Genians plans to participate in other major security events in the second half of this year, including "Black Hat MEA 2025 (Riyadh)."