Naver said on the 17th that it has newly introduced an "Advertiser growth program" for small and medium-sized enterprise (SME) advertisers. The core of the program is to provide tailored ad consulting and ad spend support to SME advertisers who find it difficult to run ads through an agency.
Through this program, Naver plans to provide practical support to business owners who must run ads themselves without the help of an advertising agency. As part of the "Advertiser growth program," Naver will provide a "Biz Coupon" to SME advertisers new to Naver ads. The coupon can be used for four of Naver's representative ad products—Power Link, Shopping Search, Power Content, and Place—and new advertisers can receive up to 500,000 won for 30 days without a separate application.
Naver will also provide 1:1 customized consulting by advertising experts to SME advertisers. Key items include proposals to improve ad creatives, keyword optimization, and campaign setting checks, helping maximize the efficiency of ad operations.
The program is one of several ongoing projects following Naver's creation of a 1 trillion won impact fund to strengthen AI technology and business capabilities for SME advertisers. Naver plans to continue supporting the expansion of AI-based ad experiences for SME advertisers.