Adobe said on the 17th that it has officially launched the enterprise application "Adobe large language model (LLM) Optimizer." Adobe explained that the LLM Optimizer is a solution that helps corporations raise brand value in the era of generative artificial intelligence (AI).
The LLM Optimizer helps ensure that a corporation's products are prominently displayed in AI search and recommendation systems. It identifies the websites or external channels that AI chatbots and AI browsers prioritize, spots gaps, and helps improve a corporation's content strategy to boost AI-driven traffic. With one click, users can approve and apply optimization measures.
According to Adobe's research, as of May this year, AI traffic flowing into U.S. retail websites rose 1,100% from a year earlier. Visitors who arrived via answers provided by generative AI showed 12% higher engagement—such as time on site and page views—and a 5% higher conversion rate than non-AI traffic.
An Adobe official said, "AI-based chat services and browsers have become essential tools for consumers to search for and research products," and added, "As AI creates consumers with more information at the product search stage, corporations need to prepare so they do not fall behind."
In practice, Adobe's marketing organization is using the LLM Optimizer to manage the effective exposure of its brand and products across AI channels. According to Adobe, after applying the LLM Optimizer's automated recommendations, citations of Adobe Firefly increased fivefold in one week. Adobe also said it increased LLM-driven inbound traffic to its homepage by 41%.
Alongside this, Adobe also released a free Chrome extension based on the LLM Optimizer, "Is Your Webpage Citable?" With this tool, users can easily check what an LLM recognizes on a website and what it misses.
Rony Stark, vice president for strategy and products at Adobe Experience Cloud, said, "Adobe LLM Optimizer automatically takes optimization actions based on brand performance information across owned sites and other channels, helping corporations stand out amid a rapidly changing environment."