LG Electronics said on the 17th that to mark World Food Day (Oct. 16), it will screen a campaign video on outdoor billboards in Times Square in New York and Piccadilly Circus in London through the 24th.
World Food Day is an international observance established by the Food and Agriculture Organization of the United Nations (UNFAO) to raise awareness of global food shortages and hunger issues and to promote efforts to address them.
This year's campaign video, produced by UNFAO under the theme "Joining hands for better food and a better future," carries a message encouraging collective attention and efforts to solve hunger issues by showing people from diverse cultures sharing food.
This initiative is part of LG Electronics' global social contribution program "LG Hope Screen." It is an activity to screen public-interest videos from international organizations and NGOs on LG Electronics billboards in New York and London to enhance shared awareness of global issues. Since 2011, LG Hope Screen has screened about 350 hours of public-interest content, including environmental protection, disaster relief, and the U.N. General Assembly, over 15 years.
LG Electronics is carrying out meal support activities for vulnerable groups around the world. In Taiwan, it has provided nutritious meals to more than 4,000 children from marginalized rural communities for 13 years in partnership with local charities. In India, to address adolescent malnutrition, it is running the Life's Good Nutritious Meals campaign, providing breakfast and lunch to more than 60,000 students at over 800 public schools across India. In Indonesia, Algeria, Iraq, and elsewhere, it donates food staples, fulfilling its social responsibility as a global corporate citizen.
In addition to direct meal support, in Korea the company operates a "donation menu" system in which members participate voluntarily. The donation menu is a program through which LG Electronics employees practice everyday giving: on the second Wednesday of even-numbered months, the in-house cafeteria offers a simplified menu with fewer side dishes, and 500 won is accumulated each time employees choose this menu. LG Electronics uses the funds accumulated through the donation menu to support volunteer activities, such as providing food supplies to neighbors in need. From 2011 to the present, about 700,000 employees have participated, raising more than 2.8 billion won in donations.
Yun Dae-sik, executive vice president in charge of external relations at LG Electronics, said, "We will continue a range of activities for 'a better life for all,' the ESG vision of LG Electronics, as well as operate the LG Hope Screen program to help spread public-interest campaigns at the global level."