Marblex, Netmarble's blockchain specialist company, said on the 16th that it signed a business agreement with Microsoft for "game publishing and AI-based innovation."
Under the agreement, Marblex will roll out an "Accelerator" program to support blockchain games with Microsoft, aiming to vitalize the Web3 ecosystem. It plans to apply Microsoft's artificial intelligence (AI) technologies—including Azure-based cloud, Azure OpenAI, and Copilot Studio—to its Web3 game business to expand the MBX ecosystem and Web3 game infrastructure.
In addition, Marblex plans to establish a global go-to-market (GTM) strategy with Microsoft to expand its brand in the Web3 game market.
Hong Jin-pyo, CEO of Marblex, said, "We expect this collaboration to go beyond simple technology adoption and become a strategic partnership that sets a new standard for Web3 game publishing," adding, "Together with Microsoft, we will build a competitive MBX ecosystem in the global Web3 game market."
In the second half of this year, Marblex plans to onboard a range of global Web3 games of various genres—such as "Villains (MOBA)" and "Kritika (ARPG)"—to the Marblex ecosystem to strengthen its lineup, and to continue collaborating with global blockchain platforms such as Immutable to advance its publishing capabilities.