LG Electronics said on the 16th that it will take part as a global partner in Frieze London 2025, held at Regent's Park in London from the 15th to the 19th (local time), and will exhibit works by the late painter Seo Se-ok, known as the founder of ink abstraction, on LG OLED TVs.
The eldest son, artist Seo Do-ho, will present media art that reinterprets the original flat paintings—"Circulation," "Giun-saengdong," "Mugeuk," and "Sanjeong Eolog"—as short animations.
The second son, architect Seo Eul-ho, was in charge of staging the exhibition space. A translucent fabric is hung at the entrance, and behind it, eight transparent OLED TVs (4x2) and eight OLED evo units (4x2) are arranged in order to compose the entire space as a single work.
On the inside right wall of the exhibition hall, an 83-inch OLED evo will screen a documentary showing Seo Se-ok at work during his lifetime. On the left wall, the original work "Joyful Rain" will be displayed.
LG Electronics also exhibited Seo Se-ok's works as media art at Frieze Seoul last year. This year, the plan is to showcase Korean ink painting on the London stage.
To that end, a variety of art programs will be held across the city during Frieze London week. At the National Gallery in London, which recently entered into an official partnership with LG Electronics, an "LG OLED Art Evening" will be held on the 15th, where Seo Do-ho will introduce to art figures the process of rebirthing his father's works as media art.
In addition, the Korean Cultural Centre UK will host a special exhibition, screening Seo Se-ok's works and related documentaries on LG TVs. The event aims to introduce London to the tradition and creativity of Korean art and the harmony of art and technology.
In time for Frieze London, "Unexpected Views" at the National Gallery in London, supported by LG Electronics, will also be held weekly throughout October.
Oh Hye-won, managing director of MS Experience Marketing at LG Electronics, said, "During Frieze London week, we will showcase the distinctive value of LG OLED TVs through a range of OLED art projects, including the exhibition, elevate the stature of K-art, and cement our brand leadership."