Netmarble said on the 15th that its content marketing subsidiary MNB will run the Kungya Restaurants pop-up store "Yongdusan Bunsik."
The pop-up store is part of the "2025 Yongdusan Park Night Pop-up" program organized by Busan Metropolitan City and the Busan Tourism Organization. It will operate every day from 2 p.m. to 10 p.m. in the Yongdusan Park area of Nampo-dong, Busan from today through the 26th.
At the site, which uniquely brings to life a retro-style snack bar concept, a hands-on zone is set up along with a goods zone and a photo zone, and various interactive events will be held. Visitors can wear an eye mask and flip cards illustrated with Busan foods using a giant spatula; if they succeed, they can receive Kungya Restaurants limited-edition goods.
In the goods zone, visitors can find a range of products such as Kungya Restaurants plushies, figures, and sundries, and new items limited to this pop-up—such as T-shirts, gym sacks, illustrated postcards, and printed plush keyrings—will also be unveiled.
Kungya Restaurants is an intellectual property (IP) developed by MNB and a spinoff brand of "Kungya." It debuted on Instagram with "Kungya Restaurants," which tells the stories of Kungyas living in 2022, and it continues to enjoy strong popularity among Millennials and Gen Z, with 165,000 followers.