Samsung Electronics said on the 15th that it has kept its place in the global top 5 in brand value rankings for six straight years.
According to the "2025 Best Global Brands" released by Interbrand, a global brand consulting firm, on the 15th (local time), Samsung Electronics' brand value was $90.5 billion, placing it fifth. Interbrand assesses brand value each year by comprehensively analyzing corporations' financial performance and outlook, the influence of brands on product purchases, and brand competitiveness.
Interbrand said positive factors included Samsung Electronics securing AI competitiveness in its institutional sector, offering an AI home experience across all products, concentrating investment in AI-related semiconductors, and executing a customer-centric brand strategy.
Lee Won-jin, head of global marketing at Samsung Electronics (president), said, "Samsung Electronics is doing its utmost to enable more customers to experience AI in their daily lives through AI innovation and open collaboration," and added, "We will continue to advance a range of values customers need, including health and safety, and grow into a more beloved brand."
Among domestic corporations excluding Samsung Electronics, Hyundai Motor ranked 30th and Kia 89th, making the top 100. Apple ranked first overall, followed by Microsoft in second, Amazon in third, and Google in fourth, reflecting the high brand rankings of big tech corporations.