At the NH Investment & Securities Next Gen Exclusive Family Office seminar, Deputy CEO Kang Byung-hee of Chabot Mobility gives a lecture on site. /Courtesy of Chabot

Chabot Mobility (hereafter Chabot) said on the 1st that it took part in NH Investment & Securities' family office seminar and introduced the customized concierge service for premium clients, "Chabot Super Class."

Chabot attended the "Next-Gen Exclusive family office seminar" with NH Investment & Securities on Sept. 30. The event invited some clients with more than 30 billion won in entrusted assets, and Vice President Kang Byung-hee of Chabot joined as a speaker to give a lecture on "the luxury car market reshaped by experience."

In the lecture, Vice President Kang outlined global luxury car market trends and emphasized that, beyond vehicle ownership, experience and concierge services are becoming more important.

The "Chabot Super Class," introduced at the seminar, is a customized concierge service that includes vehicle consultation, financial and tax planning, sale of existing vehicles, and support for insurance and installation. It proposes purchase plans tailored to the client's asset structure and supports the entire pre-purchase process through financial and tax consulting and lease and rental agency services.

Chabot is also continuing collaborations with premium brands. It is operating a dedicated concierge program for the Ineos Grenadier and, after securing the digital distribution rights for Noble Klasse, has launched an online customized sales service. It is also preparing a short-term subscription service for supercar brands and an experiential program using "Chabot Seongsu Stage" in Seongsu-dong.

Vice President Kang said, "The seminar was an opportunity to directly introduce customized services to premium clients," adding, "We will continue to expand concierge-centered luxury car services through various client touchpoints."

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