LG Electronics said on the 1st that it will specially exhibit "LG StanbyME 2" at Printemps, a luxury department store in New York.
The Printemps department store in New York is a flagship store that the French luxury retail brand Printemps opened in March this year. The exhibition, under the theme of "art and circularity," will run through the end of this month. With sustainability and circular design as the main topics, a total of 16 brands and artists across fashion, beauty, and design will present a range of content created through collaboration.
During the exhibition, LG StanbyME 2 will be installed throughout the store and present video content of about 20 minutes that captures the stories of participating brands to global customers. LG Electronics launched StanbyME 2 in the U.S. market in Jul. and is expanding displays mainly across key retail stores.
LG StanbyME 2 is a new-concept mobile screen that allows the screen unit to be easily detached from the stand with the press of a single button for use in various spaces. It features a 27-inch QHD high-resolution touch display and can be used for up to 4 hours without a power connection thanks to a high-capacity battery.
Jeong Gyu-hwang, head of North America at LG Electronics (vice president), said, "The invitation of StanbyME to the Printemps exhibition, the most attention-grabbing premium space in New York, is the result of recognition for the lifestyle values pursued by LG Electronics," adding, "We will use this exhibition as a stepping stone to continue expanding partnerships with the premium retail industry."