Nexon will join hands with Naver to build a content platform ecosystem that links everyday life and games.
Nexon said on the 30th that it signed a strategic memorandum of understanding (MOU) with Naver to combine content and platforms through data collaboration. Through this MOU, Naver and Nexon will combine their respective strengths in content and platforms. Based on collaboration that uses the two companies' vast data, they plan to build a new ecosystem in which users' daily lives and games are organically consolidated.
Collaboration between the two companies will proceed in stages. First, Nexon and Naver will strengthen the consolidation of user accounts and payment data to build integrated user databases.
Afterward, subject to review and consultation between the two companies, the following are expected to become possible: ◇ personalized exposure of game content through Naver's main page ◇ linkage between Naver's game-related content and Nexon's games ◇ gameplay and payments within the Naver platform.
They also plan to pursue various joint content operations, including strategic intellectual property (IP) collaboration linked with Naver's streaming platform "Chzzk."
Kang Dae-hyun, CEO of Nexon Korea, said, "We will work closely with Naver so that games can approach users' daily lives more naturally through advanced services."
Choi Soo-yeon, CEO of Naver, said, "Naver is working to provide users with new service experiences by strengthening partnerships in the game sector, following OTT and mobility," adding, "We will actively cooperate so that the two companies can expand and advance the platform and content ecosystems across an even wider range of online and offline areas."