Global short-form video platform TikTok said on the 29th that TikTok Summit Korea 2025: Play the World, held at Seoul Oil Tank Culture Park on 25th, wrapped up successfully.
Sofia Hernandez, TikTok's global head of business marketing, said in a keynote speech themed Play the Culture, taking K-brands global, "K-content, which has received great love on TikTok, has become an important foundation for Korean brands' consolidation with global consumers, and success stories using it are also increasing." She added, "We will continue to back the global growth of K-brands as a reliable partner."
The event was organized to support Korean corporations' entry into overseas markets and expansion of new customers, and to share TikTok's platform vision and strategic direction. It began with a keynote session explaining TikTok's global business opportunities and tools, followed by a panel talk with leaders from corporations that achieved success, in-depth sessions by region, and on-site experience zones, among other programs. About 300 industry officials attended.
Matti Lin, general manager of global business solutions at TikTok Korea, unveiled TikTok Market Scope, the first analytics platform that helps advertisers identify, understand, and activate prospective customers, in a presentation titled TikTok, the golden key to understanding a global audience. He also shared features and performance cases of a new solution, Brand Consideration Ads, which helps consumers move beyond simple awareness to the purchase consideration stage.
At the panel talk, Hwang Joo-eop, CEO of Mixsoon, Park Jeong-ha, CEO of Foodology, and Hong Min-young, head of global strategy at Cookie Run, shared real business results and success experiences in the global market.