Samsung Electronics says on the 26th that it held an event on the 24th (local time) at its Samsung BKC flagship store in Mumbai, India, introducing the differentiated customer experience of Samsung AI Home. The photo shows local media and transaction partners touring the event. /Courtesy of Samsung Electronics

Samsung Electronics said on the 26th that it introduced Samsung AI Home at the flagship store Samsung Bandra Kurla Complex (BKC) in Mumbai, the mecca of India's information technology (IT).

At IFA 2025, Europe's largest home appliance exhibition, Samsung Electronics introduced "AI Home, making future everyday life a reality," presenting "Galaxy AI" for mobile products, "Vision AI" for visual display products, and "Bespoke AI" for home appliances, respectively.

Park Jong-beom, vice president and head of Samsung Electronics South-West Asia, said, "Samsung AI Home, which makes the future of everyday life a reality, will offer healthier and safer daily life to Indian households," and added, "Three research and development (R&D) centers in India are helping spread Samsung's AI innovation into the Indian market."

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