Sandoll said on the 26th that it is rebranding its mobile font platform Sandoll Cloud as "Bakey" and will begin a full-fledged global push, starting with Asian markets including Thailand.
The rebranding is a move to respond to the trend of expanding entertainment font use in mobile environments. According to Sandoll, revenue from the Sandoll Cloud mobile app grew about threefold on average each year from 2021 to last year.
The new brand name "Bakey" carries the meaning of delivering visual delight through a variety of entertainment fonts. Considering overseas user access, it supports English and Thai, and the company plans to expand its product lineup with a focus on Asian markets such as Thailand, where messenger use is active.
Bakey allows users to continue using fonts purchased on the existing Sandoll Cloud and adds a recommendation feature based on personal preferences. Fonts can be applied across various mobile environments, including KakaoTalk chats, memos, and video subtitles. The UX/UI has also been revamped to improve exposure of new and popular curated pages and to enhance the menu structure.
An event to mark the rebranding is also underway. New subscribers can purchase one desired font out of 10 for 500 won, and Kakao emoticons will be given to the first 300 participants in the official blog comment event. The event runs through Oct. 14.
A Sandoll official said, "We will use this rebranding as a starting point to begin a full-fledged global expansion, starting with Asian markets," adding, "We will establish regions with high demand for entertainment fonts as strategic bases and develop the service into a platform usable anywhere in the world."