Samsung Display said on the 25th that, based on partnerships with global IT corporations, it will lead the mainstreaming of OLED (organic light-emitting diode) IT (laptops and monitors), a sector expected to see explosive growth ahead.
On the 25th, Samsung Display invited leading global IT corporations to the Taipei Grand Mayfull Hotel and held the Samsung OLED IT Summit 2025. About 400 people from global laptop and monitor manufacturers and partner companies, including Intel, attended this year's event.
At the event, Samsung Display unveiled more than 20 of the latest IT technologies, including a keynote speech and panel discussions, and presented its IT OLED business strategy and vision.
In the keynote, Lee Jong-hyeok, head of the Large Display Business Unit and head of the IT Business Team (executive vice president), emphasized cooperation with global partners amid the trend of IT OLED becoming mainstream. Lee said, "For a single technology to become 'mainstream' in the ever-changing display industry, three conditions are needed," adding, "It must provide consumers with new experiences, ensure accessibility with a balance of price and value, and members of the ecosystem must collaborate based on a strong partnership."
At this event, Samsung Display said it would further expand choices for customers and consumers by introducing a mainstream product that enhances price competitiveness by integrating driving components into a single IC (integrated circuit), in addition to its existing premium lineup.
Zhao Qiao, head of the monitor division in the JD electronics business unit at Jingdong.com, China's largest e-commerce corporation, said in a presentation at the event, "OLED monitors are recognized as premium products thanks to their excellent picture quality characteristics," and added, "In particular, as China's gaming industry grows rapidly and consumer interest in gaming IT products increases, OLED monitor sales are expected to continue to rise quickly."
On the day, Samsung Display showcased its UT One product, which is drawing attention as a next-generation low-power technology. By applying oxide TFT technology, this product enabled a 1 Hz variable refresh rate for the first time in IT OLED panels, switching refresh rates according to content to extend battery life. In a demo, a laptop equipped with UT One drew strong interest by delivering about three hours longer battery life compared to a product with a standard OLED panel. In addition, attendees praised Smart Power HDR, a power consumption reduction technology jointly developed by Samsung Display and Intel, and the latest QD-OLED monitor lineup with enhanced price competitiveness.