Kakao Entertainment's fandom platform "Berriz" is running a range of content communities—including K-pop artists, drama, variety shows, and auditions for rookie actors—to strengthen communication with fans.
On the 25th, Berriz opened the fan community for the "Kakao Entertainment Actors Audition" and released the profiles, acting videos, and behind-the-scenes content of 11 second-round qualifiers. Fans can take part from Oct. 2 to 22 through likes and comments, and the support results will be partially reflected in the final evaluation. Through this, fans can directly cheer on aspiring actors before debut and follow their growth.
In addition, it is running a community for SBS's music audition program "Our Ballad," which premiered on Sept. 23. As contestants' stages and judges' evaluations draw attention, Berriz is seeing a range of responses, including viewing impressions, memory sharing, and support for the contestants.
Kakao Entertainment said, "We will continue various efforts so that Berriz can establish itself as a space where K-culture fans communicate together."