Naver (NAVER) said it will apply a "safe transaction" solution to secondhand deals on Naver Cafe starting on the 24th.
Naver said it significantly strengthened safety across the entire transaction process by combining the Naver Certificate, Naver Pay escrow, the dispute mediation center, and the safe transaction monitoring system.
Only users who verify their identity through the Naver Certificate can participate in safe transactions, and the payment amount is protected through escrow safe payment. It will also operate a dispute mediation center dedicated to safe transactions to pause and mediate disputes.
According to Naver, more than 30 million users per month share information through Naver Cafe, and various transactions are taking place across about 230,000 cafes.
The company added that it set the solution fee at the industry's lowest level and plans to establish the tentative "Cafe Business Studio" in the first quarter of next year for safe transaction revenue sharing and retroactively pay settlement funds to cafes.
Naver also plans to link the AI-based image search service "Smart Lens" to the transaction-post editor within the year so that sellers can register products by photo even if they do not know the exact product information.