NC AI said on the 24th that it was selected as the lead organization for the "2025 K-Content AI Innovation Leading Project" overseen by the Korea Creative Content Agency (KOCCA).
Including self-funding, the project totals 10 billion won, the largest single-project budget among Korea Creative Content Agency (KOCCA) support programs. For this project, NC AI formed the "K-Content AI Alliance" with top specialist companies in each field. It will drive innovation across the full cycle from planning to production to dissemination in collaboration with ▲ Imaginus ▲ YN Culture and Space ▲ Studio EON ▲ Oasis Studio ▲ Monggyu.
NC AI said the key factor in being selected as the lead company for this large national project was its distinctive media AI technological capabilities recognized as representing the nation. NC AI has brought together its diverse multimodal technologies, including not only its foundation model Varco large language model (LLM), built in-house from the start using high-quality pretraining data, but also Varco Art-Fashion, Sound, and 3D.
Through this project, NC AI plans to develop an innovative K-pop production format using AI technology, develop a virtual artist intellectual property (IP) package, and build a fandom-participation AI ecosystem. Through a proactive one source multi-use (OSMU) model, it will create integrated assets optimized for each expansion business domain—such as games, MD, and virtual performances—starting from the content planning stage to drastically speed up time to market response.
NC AI said it aims not to stop at this success story but to spread the format itself as a global standard. By applying the same format to each country's historical heritage to produce localized content, it plans to evolve beyond being a content provider into a global technology and platform corporations that supplies next-generation content production solutions.
Kim Min-jae, NC AI CTO, said, "As a leader in media AI, we are very pleased to be selected as the lead organization for the K-Content AI Innovation Leading Project," and added, "Going beyond merely applying AI technology to content, this is an innovative attempt in which Korea's cultural heritage meets cutting-edge AI to create new cultural content that people around the world can relate to. K-content will present a new paradigm that leads the global cultural industry."