NHN said on the 23rd that it won silver in the branding institutional sector of IDEA 2025 (International Design Excellence Awards), one of the world's three major design awards, for a rebranding project carried out 4th.
As it is rare for domestic game and IT corporations to win at IDEA, the company said the award is significant in that the rebranding that embodies NHN's brand philosophy and vision was recognized for world-class design competitiveness.
IDEA is an international design award organized by the Industrial Designers Society of America (IDSA) since 1980 and is regarded as one of the world's three major design awards along with Germany's iF Design Award and Red Dot Design Award.
In Aug. 4th, NHN integrated its diversified business areas—▲games ▲payments ▲technology—into a single brand identity through its first large-scale rebranding since the group's launch. It rendered the brand philosophy, "Weaving New Play," into a visual language, and the new CI reflects infinite possibilities through multidimensional consolidation and a simple, clear philosophy. Centered on achromatic tones, the design harmonizes with various colors and captures NHN's direction as the foundation of everything.
The rebranding received favorable reviews across evaluation metrics including ▲design innovation ▲user benefits ▲brand value ▲social responsibility ▲aesthetics, earning the silver award.
NHN's rebranding also won a main prize in the brand & communication design institutional sector of the "Red Dot Design Award 2025," one of the world's three major design awards, achieving a double crown.
An NHN official said, "It is meaningful that the rebranding project with the new brand identity has achieved results one after another at global design awards," adding, "We will continue to communicate with the global market through brand and design and deliver value consistently."