Samsung Electronics said on the 22nd that it will run the second "K-Hero Festa" promotion for military personnel, police, firefighters, and correctional officials through Nov. 30.
K-Hero Festa, first held last year, is an event to express gratitude to public officials who devote themselves to national security and public safety ahead of Armed Forces Day (Oct. 1), Police Day (Oct. 21), Corrections Day (Oct. 28), and Firefighters Day (Nov. 9).
This year, to allow more public officials to benefit, the scope of eligibility has been expanded to include enlisted soldiers in the Army, Air Force, and Navy.
At this event, buyers can get up to 50% off the launch price on a variety of the latest products, including ▲ TVs ▲ refrigerators ▲ washer-dryers ▲ dishwashers ▲ induction cooktops ▲ smartphones ▲ PCs ▲ tablets.
The "98-inch QLED 4K TV" is discounted by more than 50% off the base price, and the "Bespoke AI Refrigerator 4-Door" by about 40%.
Latest mobile products are also offered at discounted prices, including this year's "Galaxy S25 series" and "Galaxy Z Fold7 and Flip7," as well as the "Galaxy Book5 Pro," "Galaxy Tab S10 series," and "Galaxy Watch8 series."
Eligible buyers of event products will receive an additional 7% discount coupon, and a card statement discount benefit has also been newly introduced.
Eligible participants can purchase products by accessing the "Samsung Electronics Family Mall," which Samsung Electronics operates for employees of B2B client companies, and using the separately prepared event menu.