SK Telecom has moved to expand benefits for long-term premium customers. Marking the 2025-2026 professional basketball season, SK Telecom said on the 22nd it is launching an invitation event for SK Knights' Seoul home games.
The event will run across seven SK Knights Seoul home games held at Jamsil Students' Gymnasium from October to November, inviting a total of 1,750 customers through a lottery.
Eligible invitees are long-term premium customers with at least 10 years of SK Telecom subscription, and customers can apply for the invited games on the SK Telecom Special T website from the 22nd to the 28th. The first game is on Oct. 17, and the second is on Oct. 19, and winners will receive two tickets to the game. Subsequent games will each be drawn in sequence.
In particular, SK Telecom will designate part of the popular sections as seats exclusively for long-term premium customers and will also offer SK Knights goods shop coupons and a premium tea bag set. In addition, SK Telecom plans to deliver news of the event to long-term premium customers through various channels.
Through the "Special T" program, SK Telecom provides a variety of cultural benefits, including performances, exhibitions, and leisure, and also runs seasonal events such as forest stays in spring and fall and an ICT experience center in summer. Recently, it has expanded ad hoc events, including inviting 400 people to a Cho Yong-pil concert.