TikTok, the global short-form video platform, said on the 18th that it will introduce its first TikTok Live global intellectual property (IP) collaboration merchandise with the popular character "Zanmang Loopy" in 242 countries worldwide.
The collaboration, themed around fall camping and a K-snack picnic enjoyed by Zanmang Loopy transformed into a mukbang creator, includes fall-friendly interactive elements.
In Korea, Japan, and Taiwan, special events linked to TikTok Live will also be held. Users can join a hashtag challenge to enter a drawing for limited-edition "TikTok Live X Zanmang Loopy" collaboration goods.
TikTok said, "We aim to offer fans an experience that goes beyond simply consuming content and expands into creative activity through this collaboration," adding, "We are also delivering richer cultural experiences to global users through partnerships across various industries, while broadening the creative potential of domestic IP within the TikTok Live ecosystem."