Chzzk said it will codify Excel broadcasts as inappropriate content, foster a healthy creative ecosystem on the platform, and strengthen safeguards for viewers.
According to the industry on the 17th, Chzzk will revise its studio content guidelines on the 15th of next month and expand regulatory standards for inappropriate content, including Excel broadcasts.
The existing guidelines included various regulatory items such as ▲ policy violations related to cash transaction in games ▲ promotion of and inducement to sign up for game streaming services ▲ broadcasting of abnormal content, and the revised plan newly adds cases in which "multiple performers simultaneously participate to fuel excessive sponsorship competition and continue suggestive and violent staging." This is effectively seen as a measure targeting Excel broadcasts.
An Excel broadcast is a type of content in which multiple streamers strike suggestive dances or poses depending on viewer sponsorships, featuring real-time disclosure of sponsorship rankings to induce competition among streamers. This has sparked controversy over sexual objectification and the promotion of a decadent culture, and some have raised suspicions that it is exploited for money laundering. According to the National Tax Service, popular Excel broadcasts are known to earn more than 10 billion won annually.
Unlike other platforms where Excel broadcasts are popular, Chzzk has few streamers offering such content, but the regulation appears intended to block the potential for problems and strengthen the platform's health.
Chzzk will impose sanctions such as making channels private, deleting accounts, and suspending use on streamers who violate the guidelines, and will temporarily or permanently restrict the posting of new content for repeated violations. It also plans to strengthen activity restrictions on other accounts under the same name to fundamentally block repeated inappropriate behavior.