Salesforce said on the 16th that it held the Agentforce Digital Summit for business leaders in marketing and commerce at the EL Tower in Yangjae, Seoul.
The summit was organized to reexamine "consolidation," the essential value of marketing, even amid the spread of artificial intelligence (AI) technology, and to share AI utilization strategies to overcome the commerce market that has entered a mature phase. Ways to combine AI, data, and organizational innovation to produce tangible business results were discussed in depth.
The event consisted of three sessions: ▲ B2B marketer meetup ▲ Agentforce commerce summit ▲ Agentforce marketing summit. On site, a range of corporations, including ▲ Buzzvil ▲ Daesang Wellife ▲ Fastfive ▲ t'order ▲ Fairlier ▲ HLI, presented performance results that integrated AI and data and shared case studies of customer experience innovation.
At the commerce summit, Salesforce introduced Agentforce for Commerce, and Fairlier and HLI took the stage as speakers to share AI-based personalized customer experience cases. At the B2B marketer meetup, OpenSurvey and 3billion unveiled data-driven marketing strategies and AI marketing innovation models in the medical and biotech fields.
At the marketing summit, Salesforce emphasized that Agentforce for Marketing supports the use of AI across the entire process, including campaign creation, personalization, and ad optimization. Buzzvil and Daesang Wellife then introduced AI marketing strategies focused on real-world results.
Park Se-jin, head of Salesforce Korea, said, "The key is the consolidation of customer journeys and campaign operations based on agentic AI," adding, "Salesforce will support an innovation journey through an integrated marketing and commerce platform so that domestic corporations can build long-term customer relationships and achieve sustainable growth."