Qualcomm said on the 16th that it published a white paper, "Snapdragon Ride: A key platform for automakers to expand in the ADAS market," presenting the innovation direction of next-generation advanced driver-assistance systems (ADAS).
The white paper introduces how, as the global auto industry rapidly shifts to software-defined vehicles (SDVs), automakers are commercializing ADAS on the Snapdragon Ride platform that applies safety-first engineered technologies, an integrated cockpit, and AI based on driving data validated in more than 60 countries.
Snapdragon Ride provides high-performance, power-efficient solutions for ADAS in automotive manufacturing and can support a variety of propulsion types, from internal combustion engine vehicles to electric vehicles.
Snapdragon Ride also uses generative AI to personalize the driving experience to the driver's behavior and preferences. Using natural language processing and voice-based generation technologies, it enables dynamic interaction with the driver and delivers guidance and alerts in a conversational manner. Based on past patterns, generative AI predicts driver behavior so the system can detect and mitigate potential risks in advance.
Through the Snapdragon Ride white paper, Qualcomm projected that by 2035 more than half of new cars launched will be equipped with Level 2+ and Level 3 ADAS, and said consumer demand prioritizing safety and convenience is setting a new standard for the driving experience.