Apple Chief Executive Officer Tim Cook praised the creativity of customers in the Korean market and said he wants to provide a better experience for Korean customers. In an interview with the YouTube channel "ITSub" on the 13th, Cook said, "The Korean market is very lively, and I love Korean customers," noting the same.
The interview was conducted as part of Apple's event unveiling the iPhone 17 series and other new products, held on the 9th (local time) in Cupertino, California. Cook said, "I'm glad we can bring the 'Find My' service, a new Apple Store, and Apple Pay to Korea," adding, "We want to deliver the same experience to Korean customers that we offer anywhere in the world." He added, "There are many creative people in Korea, and creative people like Apple products. We will work to bring more to Korea going forward."
Meanwhile, Apple unveiled the iPhone Air and the iPhone 17 series at the event. The iPhone Air is the thinnest ever at 5.6 mm and weighs 165 g, featuring pro-level performance. The iPhone 17 Pro and Pro Max come with three 48-megapixel Fusion camera lenses, increasing the camera island's volume. Cook explained, "The iPhone 17 series is designed to satisfy a wide range of customer preferences. The Air is for customers who want a thin, light device with pro-level performance and durability, and the Pro and Pro Max embody the best 'pro-like experience.'"
In addition, the base iPhone 17 offers a 120 Hz refresh rate and 256 GB of storage by default, features that had been available only on Pro models before. Cook emphasized, "It's important that customers choose the model that fits them best, and the Pro models have special features you can experience only on Pro."
The iPhone 17 Pro and Pro Max will be available in Cosmic Orange, Deep Blue, and Silver.