Adobe said on the 12th that it officially launched artificial intelligence (AI) agents for innovating customer experience for corporations.
Adobe Experience Platform Agent Orchestrator is equipped with a decision science- and language model-based reasoning engine that also supports dynamic and adaptive reasoning. It interprets user intent from natural-language prompts and decides, according to a fully orchestrated plan, which agents to activate based on the situation. As a result, Agent Orchestrator performs automated tasks to achieve goals in context and also supports fine-tuning using a human-in-the-loop approach.
Out-of-the-box AI agents can be used directly within Adobe's industry-leading enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics. Corporations can use AI agents to augment marketers' capabilities and accelerate customer experience orchestration (CXO).
Meanwhile, more than 70% of Adobe Experience Platform customers use Adobe's AI Assistant, a conversational interface that enables agents and teams across Adobe and third parties to interact. Brands such as The Hershey Company, Lenovo, Merkle, Wegmans Food Markets, and Wilson Company are using Adobe's agentic AI solutions to strengthen expertise within their organizations and deliver impactful customer experiences, the company said.
Anjul Bhambhri, senior vice president of engineering for Adobe Experience Cloud, said, "Adobe is now using agentic AI to build specialized agents and embed them into data, content, and experience creation workflows," and added, "Adobe's AI innovation is reimagining processes, boosting the productivity of marketing teams, and delivering personalized experiences at scale to drive business growth, thereby enhancing the customer experience."