HP said on the 11th that it achieved the No. 1 market share in Korea's gaming PC market for the third straight year.
According to tallies by market research firm IDC, HP ranked No. 1 in market share for 12 consecutive quarters in Korea's gaming PC market from the third quarter of 2022 through the second quarter of this year. After entering Korea's gaming market in 2021, HP rose to the top in 18 months and has maintained that position.
Through its premium gaming brand Omen (OMEN), HP is introducing a variety of products, including desktops, laptops, and high-performance monitors. HP said it is responding quickly to changing gaming PC market trends by combining AI software technology with gaming hardware.
For example, the "Omen AI" technology analyzes each game environment in real time to automatically optimize performance and system settings, and the "Omen Gaming Hub" supports fine-tuned performance adjustments and system customization tailored to gamer preferences. The company said this enables gamers to enjoy highly immersive gameplay without complicated operations.
Kim Dae-hwan, head of HP Korea, said, "HP has steadily delivered results in the gaming market over the past few years, proving trust in the brand and its technological competitiveness," and added, "Amid a rapidly evolving technology environment, HP will advance a gaming ecosystem centered on Omen to actively create an environment where gamers can play immersively and freely."