Chief Executive Officer Lee Jun-hee of Samsung SDS said this at the customer invitation event "REAL Summit 2025," held on the 11th at COEX in Seoul, as Lee announced a corporate innovation strategy based on AI agents. Marking its seventh year, the REAL Summit shared Samsung SDS' flagship services—generative AI, cloud, AI-based data analytics, and enterprise solutions—along with digital transformation case studies across a range of industries, including manufacturing, retail and services, finance, public sector and defense, and logistics, through 10 tracks and 50 sessions. More than 15,000 people took part in the event, including over 8,000 in-person attendees.
In a keynote address, Lee emphasized the impact of generative AI across corporations' businesses and the advent of the AI agent era. Lee said, "Beyond AI assistants, an era of AI agents that autonomously carry out tasks is fully opening," adding, "For example, when booking business-trip flights, an AI agent can analyze a person's schedule, preferences, and past usage to find the optimal flight and complete the booking with a single request." Lee added, "When AI agents are introduced into workplaces, corporations will experience unprecedented innovation in efficiency and speed."
Lee also laid out a blueprint that Samsung SDS will lead corporate customers' AI transformation through an "AI full stack" service spanning the full spectrum of infrastructure, consulting, platforms, and solutions. The AI full stack is a concept that encompasses all components and services needed to implement and operate AI technology. Samsung SDS plans to successfully drive complex AI projects by offering a full stack built on the Samsung Cloud Platform (SCP), including the generative AI platform "FabriX," the generative AI service "Brity Copilot," and the business process automation solution "Brity Automation."
In a press conference that followed the keynote, Lee detailed the differentiators of Samsung SDS' full-stack AI strategy. Lee said, "Beyond technical prowess, full-stack AI requires an understanding of customers' specific circumstances," adding, "Our strength lies in our understanding of individual corporations and industries, built through work with many customers." Lee continued, "Support for a large number of languages is also a strength; when hosting a global meeting, we can provide subtitles in 60 languages immediately without separate setup," and said, "The translation service covers 17 languages, and the interpreting service covers seven languages including English, Chinese, Japanese, and Vietnamese; in Nov., we will add India and Hindi, expanding to 17 languages."
Lee hinted at a willingness to participate in the National AI Computing Center project. Lee said, "I believe there are areas where Samsung SDS can contribute to AI G3 (global top three)," adding, "If we can contribute through a national AI data center, we are actively reviewing participation." In response to a question about plans to develop a proprietary large language model (LLM), Lee said, "FabriX and Brity Copilot aim for multi-LLM," adding, "Our philosophy is to adopt the LLM most suitable at any given time among those in the global market so that customers can make good use of it."
Meanwhile, at the event, Peter Pluim, head of SAP Enterprise Cloud Services, and Michael Dell, chair of Dell Technologies, introduced examples of partnership and collaboration with Samsung SDS in their keynote addresses. Pluim said, "Through Samsung SDS' safe and efficient data centers, we provide the SAP S/4HANA Private Cloud, and you can use various other services offered by Samsung SDS." Dell said, "We will join forces to shape the future of AI innovation by combining Samsung SDS, a leader in AI-based solutions, with Dell's infrastructure expertise."