KT officially unveiled a giant media wall 'KT Square' at the Gwanghwamun Building West on the 9th.
KT Square was promoted as part of the Ministry of the Interior and Safety's second phase of the free display zone project. KT plans to create a digital cultural plaza in the city by combining public interest and technology based on its digital infrastructure capabilities.
KT Square is composed of an LED display measuring 1,770㎡. It is the largest in the country, approximately the size of four basketball courts. It features 6K ultra-high definition, with the screen partitioned on both sides of the building, allowing for immersive content using anamorphic techniques and interactive content that can travel between the two monitors. At the top of the media wall, a structure that reinterprets the eaves of traditional Korean architecture in a modern way has been installed.
KT will operate various themes and genres of content, including corporate content, public content, and commercial advertisements. It will also provide data-driven real-time customized information based on time, season, and weather. Media art exhibitions in collaboration with domestic and international artists and public citizen participation interactive programs will be introduced in succession.