Kakao Mobility announced on the 8th that it has launched a nationwide large-scale participatory campaign to celebrate the 10th anniversary of the K-pop band DAY6, utilizing its own digital advertising media network for the first time since its founding.
Fans of DAY6 can see congratulatory messages through Kakao Mobility's network of over 20,000 digital advertising media nationwide. The campaign, which ran from the 22nd of last month to the 5th of this month, was conducted by sending out outdoor advertisements celebrating DAY6's 10th anniversary on major urban billboards and advertising media across the country, including Hongdae, Myeongdong, Gwanghwamun, and Gangnam, as well as at airports, parking lots, and taxis.
Fans can leave a 'DAY6 10th anniversary congratulatory message' via the QR code on the billboards, and these collected messages were displayed on the newly installed massive media facade 'Seoul Panorama' inside the KTX Seoul Station on the 5th, the release date of DAY6's regular 4th album 'The Decade.' Kakao Mobility has been in charge of operating the newly established massive hybrid guide digital billboard 'Seoul Panorama' at KTX Seoul Station since the 1st.
Kakao Mobility also held an event for fans who take 'certification shots' in front of the nationwide advertising content celebrating DAY6's 10th anniversary and post it on social media (SNS) until the 21st, giving away DAY6 signed Polaroids and unreleased photo cards as merchandise.
Gyeong Hyun, head of the advertising business team at Kakao Mobility, said, 'Based on our own mobile big data and the 'CMS technology' that organically connects online and offline, as well as the 'One-Sync technology' that sends the same content to multiple digital signage, we designed this campaign to analyze the areas and time zones primarily used by DAY6 fans to achieve optimal advertising exposure.'
Kakao Mobility aims to continue presenting various advertising experiences in the context of movement, including major urban centers, airports, subways, and taxis.