One of the most notable trends at the IFA 2025, the largest consumer electronics fair in Europe, which opened in Berlin, Germany, on the 5th (local time), is the emergence of new concept products that make more practical use of technologies such as robots, glasses, and holograms following the evolution of artificial intelligence (AI). Numerous corporations attracted the attention of visitors by launching products that incorporated AI functionality into daily life, healthcare, sports, and work, according to consumer demand.
In particular, augmented reality (AR) glasses, which had been neglected by the market for a while due to practicality, weight, and lack of features, adorned the exhibition halls. Both the appearance and weight of these glasses have been improved to the point where they feel almost indistinguishable from regular glasses, while the continuous usage time and battery life have been significantly extended. Additionally, the integration of AI has greatly enhanced functionalities such as real-time translation and interpretation, increasing usability.
Rokid, an AR manufacturer headquartered in Hangzhou, showcased a range of AR glasses equipped with large language models (LLM) at this year's IFA. The glasses feature gesture recognition and voice command capabilities, projecting translations and interpretations onto the glasses' screens in real time. They can also be used for workplace communication and collaboration through video conferencing and document editing.
Roy Fung, product director at Rokid, noted, "Since unveiling at this year's CES in the U.S., we have been expanding our business base into Europe and other regions. AR glasses are becoming a powerful IT device that breaks down language barriers in the most convenient way. Particularly, through AI learning, they are closely integrated with users, allowing them to read menus in restaurants, find directions, or communicate in unfamiliar languages without any delay, making them more practical than any other device."
Another Chinese AR corporation, GetD, also showcased a wider variety of designs at IFA. GetD supports apps such as ChatGPT, Gemini, and DeepSeek, enabling real-time recognition and translation services in 145 languages. The product has been redesigned to support not only voice recognition but also features like music playback and phone call capabilities, effectively absorbing much of a smartphone's functionalities. The entry-level model of GetD's AR glasses is priced between 30,000 to 40,000 won.
Robotic products that are more integrated into daily life were also found throughout the exhibition halls. NEURA Robotics, a representative robotics startup from Germany, showcased humanoid technology prominently. NEURA revealed its humanoid robot 4NE1, as well as the household assistant robot 'MiPA'. At the exhibition, 4NE1 was sorting laundry manually according to colors, and MiPA demonstrated the process of picking up scattered dolls from a shelf and placing them in a drawer.
NEURA Robotics proposed the ultimate goal of developing robots that provide practical assistance by integrating into human living environments and reducing household labor and work. Jessica Rant, a manager at NEURA Robotics, explained, "The most important thing is for the robot to perform tasks that people would rather not do or do not need to do through contextual awareness and appropriate action. Humanoids are designed to make humans freer, and this aligns with NEURA's goal."
Numerous robotic products that fit consumer lifestyles were also introduced. ACEMATE, a corporation specializing in sports robotics, unveiled the world's first tennis robot, which is a small robot 1 meter high that analyzes the user's tennis skills and movements to assist with training. Additionally, through AI functionality, it offers lessons and analysis services to improve the user's skills.
SYBRAN, which showcased conversational AI companion technology utilizing holograms, also exhibited a large number of products set to be released soon, capturing the attention of attendees. SYBRAN presented the 'Code 27,' a small hologram box the size of a tumbler, which generates holograms in desired shapes to analyze and communicate with users about their lives and conversations on a desk or table. This product, equipped with a self-designed 8-nanometer AI processor, allows users to customize the hologram's appearance, voice, and personality, enabling use in ways that fit user demand for work, leisure, or exercise.
An IFA official explained, "AI, the biggest trend of this year's event, has become a killer app in itself, breathing new life into numerous IT and consumer electronics. Products that were previously limited to simple functionalities have gained extensibility with the inclusion of ChatGPT and Gemini, and with the advent of data-driven services, AI has become even more closely integrated into consumer lifestyles."